We identified a profile on Trustpilot for a company named 24yield, which describes itself as “a regulated forex broker committed to providing a secure, transparent, and client-focused trading experience.” The firm currently holds a 4.0-star rating based on over 100 reviews. Clearly, Trustpilot doesn’t check if the texts are actual reviews, which can be easily automated with modern AI LLMs. They silence whistleblowers, enable fake reviews, and allow defamatory content against journalists exposing fraud.
SafePaper cites widespread evidence, backed by investigations from The Guardian, that some companies buy fake five-star reviews through freelance marketplaces. One such company dropped from 4.7 to 2.8 stars after its fake reviews were flagged. Meanwhile, The Guardian reported that scam firms gave themselves five-star reviews on Trustpilot to appear credible, using fake reviewers, cloned websites, and forged certificates. But being legitimate doesn’t automatically make it trustworthy. Trustpilot Group plc is a registered company based in Denmark, with offices across Europe and the U.S. Its public star ratings — the TrustScore — influence millions of consumer decisions across industries.
BankFive (4.7 stars, 5,146 reviews) is a community bank in https://theparamountbaymiami.com/review-of-tang-luck-casino-a-guide-to-games-payouts-and/ SouthCoast Massachusetts and Rhode Island. Experts told us that blacklisting certain IPs, including those from VPN providers, public networks, and internet cafés, can easily prevent mass fake review production. They promise “non-drop” and “sticky” characteristics, meaning that their fake reviews will survive the alleged review authenticity check.
FAQ: Is Trustpilot Legit?
Trustpilot employs a range of measures to ensure the authenticity of reviews, including automated detection systems and manual checks. “Since further concerns have been raised we have launched a deeper investigation and removed further fabricated reviews from each profile. Suspected scam investment companies are exploiting Trustpilot’s review system by giving themselves five-star ratings to persuade would-be investors that they are legitimate businesses, a report has warned. Trustpilot has strict guidelines that reviews must adhere to, including no offensive language, personal information, or fraudulent content.
The business model inherently aligns more with paying companies than with consumers or unpaid-listed businesses. You might choose a contractor, online store, or financial service believing their 4.7 stars reflect reality — only to get burned. “Thousands of business owners are telling a different story… Trustpilot’s business model works against small businesses.”
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Is Trustpilot legit or a scam?
1- and 4-star ratings are more common than 2- or 3-star ratings due to polarization about the product. This shape implies that well-liked products have a majority of 5-star reviews, and the lowest amount of 2- and 3-star ratings. Another example is Tradenova, which currently has a 3.6-star rating with only 9 reviews.
Check your domain’s TrustScore to see what your customers are saying about you
We offer enthusiasts and business entities the opportunity to invest with us for a fixed return on investment (ROI) as well as the safe storage of their digital assets. The company is involved with commercialized real estate, precious metals, petroleum, stock market, CFDs, bonds, securities, hedge funding, provision of legal loans, and venture capital investments into promising projects. Trustpilot is used once again as a vehicle to lure consumers into scam investments. The Guardian’s article from October 2025 mentions the company profile Crypto-Benefits247 where the journalists flagged fake reviews and evidence of fraud, forged certificates, by Crypto-Benefits247 to Trustpilot. A one-minute check of Bank Five’s reviews shows a clear pattern of fake reviews. In other words, BankFive does not seem to have an outstanding 4.7 stars brand.
But one potential hurdle is the UK’s Competition and Markets Authority’s launch of a probe into whether major websites are doing enough to crack down on fake reviews. However, in recent years the firm has made efforts to tackle such activity, most recently switching to leaving flagged reviews online until it has completed an investigation. BBC Watchdog and BBC Radio 5 Live, among others, have highlighted cases of companies cheating Trustpilot’s system by either getting genuine negative reviews removed or paying for positive ones. «It is important that online sites take proactive measures to prevent fake reviews infiltrating their sites so that consumers can trust the information presented to them,» said Rocio Concha, director of policy at consumer group Which? .
This check can easily be automated for all review profiles but apparently Trustpilot fails to do that. Trustpilot is either terrible at enforcing its own policies, or, as we believe, is selective in enforcement based on who is a paying client. We checked multiple other review sites and the stark contrast in Trustpilot review scores seems unjustifiable.